Property Videos for Estate Agents

Property is one of the most competitive markets in the UK, and the demand for high-end property videos for estate agents is huge. The whole marketing aspect of property has changed and become sharper with videography and photography revolutionising the market.

The visual quality has marketers desperate to hire the best Photographers to beat their competitors in a noisy market.

Technology is changing by the day, and whether it's for good or bad reasons we are approaching a digital age like we’ve never seen before. Property showcase videos are on the frontline for estate agents looking to captivate their audience.

The game in property marketing aims to generate leads drive sales and highlight the architectural beauty of properties. By hiring amazing videographers and photographers you can bring the images to life for your target audience.

Real Estate Videography & Photography Services Chester.

A Digital Dream: Virtual Tours

Virtual Tours are a real game-changer and the heart of the digital revolution in property. Now from your own home, you are virtually touring properties without an agent showcasing the property.

From the Urban landscapes of Manchester and Liverpool to rural Cheshire. Virtual tours have become a sharp marketing tool for local and UK-wide audiences.

Since the pandemic in 2019 the property market had to react fast with house tours becoming off-limits for some time. The virtual house tour concept was perfect, and not just a convenience but a necessity to survive.

Originally Virtual tours were only meant to be and temporary solution, but became a dependable solution to the real estate market and innovative to the COVID situation.

Virtual Tours Used in Different Areas

Virtual Tours have pushed on from residential properties and its use has been made in other areas. You will find virtual tours of famous places and virtual museum tours offer visual exploration of iconic landmarks and famous institutions bringing history and culture to life.

By mobilizing the power of modern edge technology, virtual tours bring you realism and stimulation viewing that no photographer can match. Whether it’s touring a famous museum or circling Stone Henge, virtual tours give a wonder and interest that nothing else digitally can measure.

I have comprehensive guide here for working with different sectors in videography and photography.

The Power of Twilight Photography in Real Estate Marketing

Every edge counts in real estate marketing, and taking pictures of properties in their best light plays a part in attracting potential buyers. One new technique that has popped up is twilight photography. You're looking to shoot the property just after sunset, which can make the images look stunning and sets you apart from competitors.

There's another name for twilight photography and it's simply dusk or evening photography. Which takes place between the golden hour and the blue hour just after the sun drops in a mellow light. At this time the sky blends natural and artificial light creating a soft and inviting atmosphere which makes the property glow.

Twilight photography has an edge over day photography and highlights the main features of the property well. The pathways of the property, gardens and patios are captivating which in turn give potential buyers a vision for reasons to buy a property.

Ideas & Equipment Recommendations

In the world of property videos and virtual tours estate agents still have to develop new ideas and bring in new marketing tools to showcase their properties. Here I share a few ideas and equipment recommendations to raise your marketing game.

Time-lapse Showcase: Build a transformation development of a property over time.

Cinematic Narratives: Build a narrative and a story for a property that will capture the audience's mind.

Interactive Walkthroughs: Allow viewers to explore properties at home and their own pace. The fact you can view the property in 360 degrees means you don’t miss anything either.

Augmented Reality (AR) Tours: These tours give properties a glow displaying digital info to the world, and increasing the viewer's experience.

Live Streaming Events: A virtual tour which is filmed in real-time engages viewers in an auction-like fashion which helps increase buyer's curiosity.

One of the best ways to get an edge over your competitors is to invest in quality equipment which then reflects in your work. Here are a few equipment suggestions to consider.

4K Drone with Gimbal Stabilization (DJ Mavic Air 2): Having crystal clear views of properties from a sky view that is stable and smooth gives instant hits.

Virtual Reality (VR) Camera (Insta360 Pro 2): Virtual Reality adds fantastic details to the potential buyer's experience which is displayed in Stunning detail.

Professional Audio Recording Setup: Professional Audio Recording Setup: Clear audio will take your videos to another level.

Motion Control Slider System: Cinematic motion control is critical to getting a smooth filming experience. Control sliders help with this.

AR Development Kit: Build an augmented reality experience with an AR development kit. The kit provides the tools and resources to bring your projects to life.

Conclusion

The landscape of real estate changes every year with property prices going up and down. To keep on top of your marketing with Virtual Tours and aerial videography agents are continuously engaging with viewers which eventually will turn into more sales.

If technology keeps growing then more opportunities arise to showcase your properties in dynamic ways, which a few years ago wouldn’t be possible.

Virtual tours and aerial videography are top of the range at the minute and marketing with these tools will only make you stand out from competitors which ultimately is the name of the game.

If you’d like to have chat about my services you can contact me here.

Film Blog

Collaborating with Estate Agents in Chester, Manchester, and Liverpool: A Videographer/Photographer's Perspective